Organizers of ICO want to make a sensation in the crypto-currency world, using countless advertising campaigns and concepts – from practical to outlandish. The question asked by almost everyone: “How to achieve greater support for the project and overcome FUD?” The answer can be divided into the following three points.
Caution is a very good trait of a person. Healthy scepticism protects us from reckless jumps in questionable events. However, when only voices of fear, uncertainty and doubt (FUD) are heard in new, unknown territories, this can delay the positive development of the new sphere. Now the primary location of the tokens (ICO) suffers from this.
In 2013, when J.R. Willet introduced the concept of ICO (an investment attraction system in which companies sell tokens of their new cryptocurrency in exchange for bitcoin or Ethereum), he immediately met a wave of scepticism. And this scepticism only grew as the mainstream companies tried to discredit bitcoin and all the crypto-currency community as a whole.
Today ICO is still shrouded in FUD. Fraud, hacker attacks, disinformation and cynicism of the highest sample – for many people this is a typical association with ICO and blockchain. Because of this, good innovative projects with great potential cannot get the attention they deserve. The crypto-currency market has big problems with public relations.
In order for your ICO project to succeed, you need to beat the enemy with his own weapon. Your company should stand out against the background of increasing competition, it must overcome a wave of scepticism, get and retain support from key players. To do this, you will have to develop your own PR strategy.
Organizers of ICO want to make a sensation in the crypto-currency world, using countless advertising campaigns and concepts – from practical to outlandish. The question asked by almost everyone: “How to achieve greater support for the project and overcome the FUD?” The answer can be broken down into the following three points:
1. Bring a clear message
If you can not explain your idea to a 5-year-old child, then you do not have a clear message.
Approximately 95% of companies have this problem. All of them consist of intelligent and highly intelligent specialists, surrounded by like-minded people, and use their working jargon to explain the projects. However, the majority of investors in ICO are not “experts” of blockchain technologies; they need a short description without any abstruse words.
Similarly, the mainstream media often have a very superficial understanding of the concept of the blockchain. It is easier for them to demonize a project that they do not understand than to understand the intricate technical documentation.
FOUD is a sign of misunderstanding. Try to formulate your concept in three sentences and use as few words as possible.
2. Actively involve sceptics and influential persons
If you do not go out in front of sceptics, their voices can drown out all your marketing efforts.
Inactivity is one of the most serious mistakes of new ICO projects.
Often the team’s team building is so focused on building a platform that they forget to build relations with the public. If you do not address your audience at the very beginning of the ICO process, then voices from outside can change the tone and mood surrounding your project.
Create a constant flow of information and maintain active social connections with the media, investors and supporters of your project. Keep active throughout the ICO and give a clear and weighted response to any manifestation of FUD.
3. Demonstrate Your Value
You must move forward, overcoming the power with which sceptics will try to pull you back.
Visual success is the fastest way to overcome FUD. ICO projects, which demonstrate their victories and successful passing of stages, are much more likely to receive and retain support. Unfortunately, many ICO projects either exaggerate and inflate “potential” success or do not announce important achievements and victories.
In the first case, companies face problems if prematurely declare success and tease partners with goals they have not yet achieved. This can destroy the credibility of the company. In the second case, a company that does not declare its successes will appear to be sluggish and will lose public interest.
Promise less – do more. Surprise the crypto-currency community by setting and achieving new goals. If you demonstrate every victory, you will easily defeat FUD and attract a new audience to your ICO.